Social-Media marketing(SMM) is the use of social media platform to connect with your customer to build your brand, Which help to improve and increase the sale and popularity. Social media is drive website traffic.
Golas :
-Create brand identity
-Increase the traffic on the website.
-Improve the communication with audiences
-Raising Brand Awareness.
There are several social media platform available in the market with the help of them we can increase the business or sales the product like Facebook, Instagram, Youtube, Snapchat, Linkedin, Pinterest, Telegram and Google Adsense.
Segment of the strategy by the platform
1. Facebook(FB)
-There are 1.73 billion active users on Facebook
-On FB B2B(Business to Business) industrial impact.
-Facebook is one of the best brand awareness and the best platform for advertising.
2. Twitter
-120 million active users on twitter.
-Twitter is B2B and B2C(Business to customer) industrial impact.
-Twitter is used for public relations and customer service.
3. Instagram(Insta)
-1 billion active users monthly.
-Industrial impact only business to customer (B2C)
-Nature-looking media,user-created, content, adverting main factor of Instagram
4. LinkedIn
- On LinkedIn, there are 675 billion active users.
-LinkedIn uses Business to business market strategy.
-LinkedIn is a business development and employment marketing.
5. Snapchat
-There are 229 million active users
-Snapchat uses the business to company strategy.
-Snapchat is used for brand awareness and business advertising.
Benefits of social media marketing
1.Brand Awareness
worldwide, in January there are 3.80 billion people used social media. People are sharing their idea on social media .you can share your business idea or promote the business and publish the advertising of business. Social media is that platform it helps to improve the brand awareness
In social media includes comments, share, like and repost. With the help of social media, we can increase the business or brand awareness and access the traffic on your website or business.
2. Conversion Boost
Promote and share your product on social media is a way of leading generation. It is also a way to increase your advertising to people who have opted to engage followers.
1.Create Own contest
-Public or customer are always read our own experience about any business and product on social media, then try to create our own experience with that product.
2.Video
- Instead of reading a review of that product customers most of the time refer to watch videos.
3.Links
- You can post your business link on website or advertising,
there are some pages which promote ur business or website. This are paid-advertising.
3. Competitors
There are lots of competitor on google, they also do the same business, before put your business online firstly, You have to check their business bandwidth the help that analyze our business and think how I can improve my business, product, and website
1. Create your list of competitors.
2. Find the potential competitors with the help of google.
3. Business that buy per-click ad-based keyword.
4. Search your competitors are available on Affiliate marketing platform
4.Competitive analysis data
If u want to analyze the business data so, there are lots of tools are available in the market they are free like Google analytics tools, SEO ranking tools. These tools help to gather information of competitor.
1.SEM rush: To track the keyword position of you and your competitors.
2.Alexa: To track and monitor your competitors.
3.Open site Explorer: To analyze the backlink profile
5.SE Ranking: It is to monitor your business of competitors.
Disadvantages of Social-Media Marketing
Time-Consuming
On social media, all are free and available at low cost but time is not free.
Difficult to measure (Efforts and outputs)
We can't understand our efforts for social media marketing, there are so many social platforms they don't show the actual users.
Always need to activate
On coming to the social media platforms you should be ready for time investment and you need to always active on social media because we need to communicate with the visitors.
Security and private policy issue
It is negative points of social media platform. hacker also hack your company data with the help of social account
Negative comments
Without any reason some user also creates a negative thought about company or website, and because of that this negative comments effect on your business
We can only share with social media users
This is a big disadvantage of social media platforms,there are only a few social media platforms we can publish your ads but not all platforms.
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